I’ve partnered with MADE Beauty Lounge since day one, building and managing the salon’s entire marketing ecosystem from the ground up. From designing, developing, and maintaining the website to managing SEO, Google Business Profile, email marketing, social media, paid advertising, and brand strategy, I oversee every touchpoint that helps clients discover and book with MADE.

Organic social media has been a major focus, creating trend-forward content that consistently drives website traffic, phone calls, direct messages, and new client inquiries each week. Watching MADE grow from a new salon into a recognizable brand in Southwest Florida has been one of the MOST rewarding projects of my career!

At The Orthopedic Center, I manage the practice’s digital marketing strategy with a primary focus on local SEO, content marketing, and social media. I oversee the website, create SEO-driven content, manage four Google Business Profiles across multiple physicians and locations, and develop educational resources that help patients find trusted orthopedic care online.

I manage the practice’s Facebook and Instagram presence, produce patient testimonials and physician interviews, track referral sources, monitor website performance, and continuously optimize our online presence to improve search visibility and patient engagement. While I continue to manage and optimize Google Ads campaigns as needed, my primary focus is building long-term organic growth through strategic content, local search optimization, and a strong digital presence.