I’ve worked with MADE Beauty Lounge since day one, building an organic social media strategy that drives real traffic to our website and DMs. Since we don’t use a phone number, Instagram and Facebook are key for communication, and weekly lead generation happens through consistent, trend forward content and active engagement in stories and comments. I also handle email marketing for promos and updates, plus GMB posts to support SEO. It is a passion project that’s grown into something powerful!

At The Orthopedic Center, I manage a results driven marketing ad strategy with a strong focus on Google Ads. Our campaigns are built to increase call volume and lead generation while using a limited budget. I do so through audience targeting, keyword research, and ongoing ad analysis. I also handle Meta ads, manage four Google Business Profiles for several doctors, and maintain our social media presence on Facebook and Instagram. Beyond this, I spend the rest of my time creating content, writing health-focused articles, recording patient interviews, and tracking referrals. This all supports a strong, patient-centered online presence.

I was brought in to overhaul Kettelle Roofing’s digital presence, focusing on redesigning their website and boosting visibility on Google. I restructured the website to improve user experience, streamline navigation, and optimize both on-page SEO and backend performance. I also developed compelling copy and blog content while optimizing their Google Business Profile to drive organic traffic to the online roof inspection form.